Service involving translation of websites to a foreign language

Despite all the advances of globalization and development of machine-generated translation the modern Internet remains linguistically segmented. Promotion of sites in search systems will have a low degree of efficiency if the language of the resource pages is different from the usual language of the target audience.

Of course, it will be possible to attract the audience’s attention with pictures and small text fragments which can be easily translated. But such superficial familiarization with the content is only suitable as a “warm-up”. The client can make an order, if he/she understands well what is being sold to him/her but not buys a product with a description in an unfamiliar language. This is especially important when the original language is not of the Indo-European family (for example, Chinese). Unfamiliar fonts and a complete lack of understanding of the meaning of what is written will scare away the vast majority of customers.

In some cases firms try to save on advertising costs, in particular, by cutting budgets for website pages translations. Instead of engagement of professional translators, machine translation softwares are used. Such a decision leads to misinterpretation of what is written, and the meaning of the original text can be mispresented beyond recognition. The most negative outcome of such a decision is a case when in the text there are phrases, which will be perceived by the visitors as insults. Even if the client understands that the text was translated by the program, his/her impression will be negative.

Moreover, the customer may get the impression that the company decided to save on him/her, not being troubled about high-quality translation. Clients like accuracy of wordings, both in names and descriptions of goods and services. The ambiguity that program translators give to texts is obscene.

If your site uses information from a foreign resource, it is highly desirable to entrust translation of texts to professionals. High-quality content will allow to receive a stable profit, both at the initial stages of business development and later on.